What does product intelligence look like?
Create detailed product features at the click of a button, utilising all your data, including how your customers describe and interact with your products.
Optimise your ranging decisions by understanding product affinity, substitutability and how customers make purchase decisions across hierarchies.
Right product, right price.
Create relevancy for your customers by showing them the right product, at the right price and through the right channel, as quickly as possible.
Show off your greatest attributes.
The words you use to describe your products aren’t always the same as the ones your customers use to search for them. The possibilities are endless, and you could be missing out on unknown traffic without implementing rich product attributes.
Define your products with an unlimited range of unique attributes. Attributes are the detailed features that describe products or how your customers view them.
Use machine learning and natural language processing (NLP) to understand the keywords and phrases customers are using to describe your products.
Use attributes to create the foundational capability in your business for customer need states, segmentations and personalised product recommendations.
Let your product range do the work.
When browsing and purchasing products, a smooth and straightforward customer experience is paramount. Providing smarter ranges, whether in store or online, is key to helping customers find the items they’re looking for quickly and easily.
Understand your products' deep relationships within and across hierarchies, including how your customers interact with them, substitute them and purchase them together in the same basket.
Create detailed customer decision trees across all your hierarchies. Identify key customer missions and need states and optimise your assortment decisions.
Create an easy and frictionless experience for customers when navigating within a store or browsing online.
Right product, right price – right decision.
The more you know about your products and how your customers browse and purchase them, the easier it is to make strategic decisions around assortment and pricing. Creating customer relevancy is key to winning in highly competitive markets.
Create detailed demand forecasts for individual products or across entire hierarchies and understand the detailed levers that impact on demand.
Create intelligent pricing and promotional strategies. Identify demand transference across highly related products to create more holistic, commercially focused decisions.
Optimise supply chain through more accurate demand forecasting, making sure you have the right products in front of the right customers. Always.