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It’s data science, not rocket science.

Make better, faster, data-informed decisions about your customers and products – all from one single decision intelligence platform.

Decision intelligence platform. Simple.

Easy integration.

Join the dots between customer, product and click data through powerful APIs and ETL.

AI-driven insights.

Uncover insights through data science and machine learning in a highly visual, no-code platform.

Data-led decisions.

Make more intelligent, commercially focused decisions across every area of your business.

Simple outputs.

Create actionable insights and outputs to pass downstream to CRM, ERP or CMS orchestration platforms.

Make fully informed decisions at hyper speed.

With our decision intelligence platform, you can create more rewarding, personalised customer experiences, increase loyalty, drive profits and optimise commercial processes.

How do we do it? Simple. By using data science and AI to understand the relationships between customers and products, we help you make unified, customer-centric decisions. Then we give you the keys to do it yourself.

Our software was designed and built using decades of consumer analytics knowledge to provide non-technical team members with access to cutting edge data science and AI techniques.

No more slow legacy tools. Just powerful insights at speed.

Decision intelligence starts now.

Game-changing core capability with embedded insights and analytics.

Affinity: Create product affinities across every level of your hierarchy in seconds. Understand how products are bought together or substituted for each other.

Attributes: Use AI to create product attributes and features based on how consumers see your products. Map product attributes to individual customers to understand what makes them tick.

Need states: Create interactive customer decision trees for every category. Identify missions and how your product range fulfils every consumer need across the entire journey.

Segments: Create macro, micro or individual customer segments at the click of a button and create personalised decisions against every customer or segment to drive 'next best action' intelligence.

Simple integration, simple outputs.

Create decision intelligence across every function within your business.

Know your decisions.

Assortment and range.

Pricing and promotion.

Marketing and media.

eCommerce and digital.

Trusted by leading retailers and brands.

Delivering data-led transformation.

"Through their data science expertise and retail optimisation toolset, Hyper are helping Studio to deliver against our goal of data-led transformation. We find Hyper to be highly skilled and very pragmatic in their approach to using data science to solve genuine commercial challenges and improve customer experience."

Ed Child

Head of Enterprise Data, Studio

An essential partner.

"Hyper have proven an essential partner to Beaverbrooks. Demonstrating strong technical skills, empathy and clear enthusiasm to support our goals of using data and insight to deliver truly engaging and memorable customer experiences."

Charlotte Lord

Marketing Manager, Beaverbrooks

Find out how far
HyperFinity can
take you.

Decision intelligence
is seeing HyperFinity
in action.

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