![](https://hyperfinity.ai/wp-content/uploads/2024/01/AdobeStock_619494554-1024x576.jpeg)
![HyperFinity](https://hyperfinity.ai/wp-content/uploads/2021/04/favicon-100x100.png)
Once you’ve created deep customer insight and targeting, it’s time to transform it into a mechanism for retail media. It’s a two-way street, benefitting both you and your suppliers.
Sell your first party data asset to suppliers, so they can serve media to shoppers most likely to make a purchase.
Create predictive models for activation in media and marketing campaigns, optimised for customer conversion, profitability or any other KPI.
Build rich customer segments based on foundational analytics and insight. Increase conversion rates by serving the most relevant ads, in the right context and setting.
Tailor audiences to the needs of suppliers, regardless of their marketing objectives.
Deliver audiences using secure data sharing to activate through your chosen AdTech partner tools. Build lookalike audiences based on your own first party data.
Our platform’s a one-stop-shop for all omnichannel media performance insight. Understand campaign performance using test and control methodologies for robust measurement.
Monetise insight by packaging it up for suppliers - including insights on product performance and consumer preferences - and encourage more retail media spend with you in future.
Use campaign performance data to inform better future decisions - such as refining ad targeting to increase suppliers’ ROI.
"HyperFinity really understand our business. They’re an extension of our data science team and they’ve helped us build solid foundations for decision intelligence. This has helped us grow loyalty and deliver better, more engaging experiences for our customers."
"HyperFinity have been instrumental in helping us understand the role of pricing for cardfactory. Their use of data and AI has enabled us to make insight driven pricing decisions that take into account our business goals and the expectations of our customers. HyperFinity are a valuable and trusted partner to cardfactory. They stand out for their expertise in applying data science to make great pricing, marketing, and assortment decisions."