What set of decisions does a retailer need to get right to succeed?
We’ve already seen a turbulent start to the 2024 retail landscape. The likes of Card…
HyperFinity22/01/2024
The retail media market is growing – and it’s about to boom. Isn’t it time to start generating revenue from the first party data you collect every day?
Generate revenue from first party data.
Transform your first party retail data.
Reaching the right audience, with the right product, in the right place, at the right time is fundamental to retail media success. It relies on activating your first party data; opening up a world of opportunity for retailers, partner brands and customers.
Once you’ve created deep customer insight and targeting, it’s time to transform it into a mechanism for retail media. It’s a two-way street, benefitting both you and your suppliers.
Sell your first party data asset to suppliers, so they can serve media to shoppers most likely to make a purchase.
Create predictive models for activation in media and marketing campaigns, optimised for customer conversion, profitability or any other KPI.
Build targeted audiences.
Create segmented audiences for activation in downstream media and marketing platforms. Seamlessly connect to activation tools within your own media estate; data clean rooms for sharing insights with partners, or to external advertising platforms.
Build rich customer segments based on foundational analytics and insight. Increase conversion rates by serving the most relevant ads, in the right context and setting.
Tailor audiences to the needs of suppliers, regardless of their marketing objectives.
Deliver audiences using secure data sharing to activate through your chosen AdTech partner tools. Build lookalike audiences based on your own first party data.
Measure the impact of ads.
The beauty of retail media? The straight-line measurement between ad exposure and conversion. Use our platform to assess the impact of advertising on yours and your suppliers’ businesses.
Our platform’s a one-stop-shop for all omnichannel media performance insight. Understand campaign performance using test and control methodologies for robust measurement.
Monetise insight by packaging it up for suppliers - including insights on product performance and consumer preferences - and encourage more retail media spend with you in future.
Use campaign performance data to inform better future decisions - such as refining ad targeting to increase suppliers’ ROI.
Joined up retail media decisions = retail success.
Latest news and views.
What’s the secret behind effective retail media?
Retail media is a revenue juggernaut. With margins of 70-90%, it’s no wonder retailers like…
HyperFinity26/09/2023
Why should retailers create personalised customer journeys?
Over 70% of consumers expect personalisation. If that isn’t compelling enough, consider this – more…
HyperFinity15/07/2022
How we’re putting decision making in your hands
The retail sector is changing. Retailers and brands are starting to embrace data science and…
HyperFinity21/06/2022
Make intelligent decisions. Simple.
Our cloud-based decision intelligence platform uses cutting edge data science and AI to put your data at the heart of all your retail media decisions.
The best part? Anyone can use it.
Data. It’s what we do.
Delivering data-led transformation.
"HyperFinity really understand our business. They’re an extension of our data science team and they’ve helped us build solid foundations for decision intelligence. This has helped us grow loyalty and deliver better, more engaging experiences for our customers."
Ed Child
Global Head of Consumer Data and Digital Analytics, Costa Coffee
An essential AI partner.
"HyperFinity’s blend of software and consultancy has empowered our business with the insights needed for proactive decisions. We understand our customers in detail, including how their behaviour impacts our sales performance. The results speak for themselves – we’ve seen a significant impact on revenue and retention."
Ryan Winwright
Head of Commercial, Nutriment
Trusted by leading retailers and brands.
Create decision intelligence across every function within your business.
Get to know
your customers,
today.
Decision intelligence
is seeing HyperFinity
in action.
