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Decision intelligence starts with great people.

Our team is the making of HyperFinity. We employ a growing group of talented individuals, from data scientists and analytics consultants, to data engineers and software developers.

The Hyper difference.

Properly passionate.

We’re at the forefront of the decision intelligence movement. Our team puts data and insight first so you can do the same.

Truly creative.

We’re problem solvers. We look at the data from every angle so you can make unified decisions which benefit the whole business.

Genuinely expert.

Our specialist team is always on hand to support you, whether you choose our decision intelligence software or consultancy.

Meet the HyperFinity team.

Damon Bryan

Co-Founder & Chief Technology Officer

Damon has many years experience creating cutting edge technology solutions with data science and embedded analytics at the core. Damon has extensive expertise across data science, big data, cloud computing, machine learning & AI and UX design.

Adam Barrowcliff

Co-Founder & Chief Data Officer

Adam has many years experience leading data science and analytics teams within customer, marketing and merchandising functions. He leads and mobilises Hyper's team of expert data scientists and consultants to deliver cutting-edge client solutions

Peter Denby

Co-Founder & Chief Commercial Officer

Peter has extensive experience delivering commercial value through data driven solutions both client and agency side. His role is to identify and execute on growth opportunities for Hyper and their clients.

Thomas Hill

Co-Founder & Chief Customer Officer

Tom has spent most of his career merging data insight & strategy across senior roles in retail, including Walmart & Shop Direct. He oversees the strategic direction & commercial impact of our solutions within your organisation.

Caleb Azundow

Senior Front-End Developer

Caleb is responsible for client side development of our decision intelligence platform, HyperFinity. He brings designs to life and ensures product usability and accessibility.

Alejandro Cuello-Rodriguez

Data Scientist

Chris Dickinson

Analytics Manager

Chris is one of HyperFinity’s Analytics Managers. He looks after our consultancy clients and manages a team of data scientists and analysts, delivering BI and data science projects; from wireframing new dashboards in PowerBI and Excel, to SQL & VBA coding and data engineering.

Chris has a number of years' experience in the visual analytics space, creating dashboards and analysis pieces in Tableau, Snowflake, and other software packages.

He's also a key member of our Social Committee, ensuring our quarterly team socials go off with a bang.

Tom Fothergill

Data & Machine Learning Engineer

Tom is responsible for developing the back end capabilities of HyperFinity - using services such as AWS and Snowflake. He also develops machine learning models to predict trends and uncover insights in clients' data.

Tom studied Maths & Computer Science at Loughborough University.

Liam Gill

Junior Software Engineer

Liam works in the HyperFinity product team on front and back end projects, using technologies such as React, AWS and Snowflake.

He's currently studying for a Level 4 Software Developer apprenticeship.

Rachel Goodyear

Analytics Consultant

As an Analytics Consultant, Rachel is responsible for creating bespoke analysis and generating data workflows and Power BI reports.

Since joining HyperFinity in 2021, Rachel has worked with a number of our clients, including Studio, Beaverbrooks and Asda. Notable projects include creating scenario planning tools and developing an uplift model.

Rachel has a PhD in Tissue Engineering & Regenerative Medicine from University of Sheffield and University of Leeds.

Jack Gorton

Senior Data Scientist

Jack delivers bespoke analytics projects, leveraging his background in machine learning, Python and SQL.

Before joining HyperFinity, he spent six years working in credit risk; writing and productionising default and fraud models for US-based lenders.

Jack has a Masters in Astrophysics. This involved analysing and identifying sub-clusters of stars within larger cluster groups.

Alex Happs

Senior Analytics Engineer

Alex uses his experience with data engineering and analytics to help clients understand and utilise their data to maximise its potential.

Prior to joining HyperFinity, Alex worked in the healthcare sector, applying data-led solutions to national healthcare problems.

Alex graduated with a degree in Clinical Science from the University of Bradford.

Anna Hinchcliffe

Marketing Manager

Anna is responsible for demand generation - from content and social media, to PR and events.

Nick Holton

Director of Client Services

Dan Hubbell

Analytics Consultant

Dan is responsible for creating dashboards, automating processes and providing ad-hoc analysis.

He has a degree in Mathematics from the University of Lincoln and recently started his career in data.

Ryan Llewellyn

Data Scientist

Ryan utilises Python, SQL and machine learning techniques to deliver decision intelligence for our clients.

Before joining HyperFinity, Ryan worked as a data scientist in the energy industry, where he analysed customer profitability. He has a PhD in nuclear physics from the University of York.

Emilie Maillot, Data Analyst

Emilie Maillot

Data Analyst

Ben Martin

Analytics Consultant

Victoria Mawson

Senior Data Scientist

Victoria implements machine learning and statistical algorithms to provide our consultancy clients with a competitive edge - from product range optimisation to store segmentation.

Victoria previously worked in the energy sector, helping large supermarkets use data to improve efficiency and reduce waste.

She has a strong research background and developed a novel intelligent building energy management system during her PhD studies.

Matthew Place

Junior Software Engineer

Matthew works on the front and back end of our HyperFinity software, using technologies such as React, AWS and Snowflake.

He's currently studying for a Level 4 Software Developer apprenticeship.

Stephen Pike

Senior Data Scientist

Stephen develops ML models and statistical inference to help our clients understand customer behaviour and make informed business decisions. He uses technologies such as Python, SQL and Spark.

Before joining HyperFinity, Stephen advised clients on strategic planning, decision making and risk management.

Lara San Juan

Analytics Consultant

Lara works with our consultancy clients. She organises large datasets using SQL and Python and produces insights to inform business decisions.

Before joining HyperFinity, she leveraged Python and Microsoft Stack to support data-driven decision making in the public sector.

Alice Shackley, Data Insight Analyst

Alice Shackley

Data Insight Analyst

Alice uses SQL and data visualisation to create customer insight for our retail clients. She's skilled at explaining how our decision intelligence solutions apply in a business context.

She graduated from University of Leeds with a Mathematics BSc. Before joining HyperFinity, she worked as a data analyst in the civil service, with previous experience in digital marketing and finance.

Michael Shaw

Head of Analytics

Michael manages the delivery of consultancy projects for new and existing clients. He leads a team of data scientists, engineers and analysts on analytical projects, from BI and reporting, to complex data science using our decision intelligence software.

Michael has over 13 years' experience in data roles across a variety of industries, including finance, leisure travel and public sector.

Jessie Stuart

Analytics Manager

Jessie is HyperFinity’s Analytics Manager. She looks after our consultancy clients and delivers data science and analytical projects.

An average day for Jessie includes liaising with stakeholders, contributing to technical delivery – and drinking lots of tea!

Jessie graduated from the University of Leeds with a degree in Mathematics and has worked in analytical roles in various industries, including finance, healthcare and gaming and betting.

James Trotman

Head of Product Development

Jag Tumber

Business Development Manager

As HyperFinity's Business Development Manager, Jag works alongside our CCO Peter Denby and Marketing Manager Anna Hinchcliffe.

His role involves articulating HyperFinity's decision intelligence technology and consultancy to various decision makers working for retailers and brands.

Jag joined the team in November 2021, having recruited talented data scientists for HyperFinity in his previous role.

When Jag's not speaking to potential clients, he’s following his beloved Leicester City - home and away!

Jonathan Ward

Data Analyst

Jonathan creates analysis to help our consultancy clients make data-led decisions. He joined HyperFinity as an Analytics Consultant in 2020 and is responsible for building automated reports using programmes such as Excel and Power BI.

Jonathan graduated with a Computer Science degree from the University of Lincoln.

Robert Wilson, BI Developer

Robert Wilson

BI Developer

Robert works closely with our product team to produce demo material for prospective clients.

Before joining HyperFinity, Robert worked in retail; producing interactive dashboards using Power BI.

John Woodhouse

Analytics Consultant

John advises our consultancy clients - from exploratory data analysis, to ad hoc dashboarding.
He has an environmental sciences background, having previously worked in geospatial analytics for DEFRA and the Rural Payments Agency. He graduated in 2020 with an MRes Ecology degree from the University of Sheffield.

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