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The perfect assortment.

Driven by customer data.

Curate globalised, localised or personalised product ranges using
cutting-edge data science.

Lightning fast assortment and merchandising decisions.

Uncover deep relationships.

Use affinity analytics to identify which products in your range are substitutable and which are complementary.

Forecast demand.

Understand how customers make shopping decisions, so you can forecast how demand transfers when your range changes.

Optimise assortment.

Maximise your product range globally, locally, cross-channel and at store level so that your customers convert.

Right product, place and time.

Getting the right product, in the right place, at the right time has never been more critical. In today’s retail landscape, product assortment optimisation and merchandising for competitiveness is key.
Our platform uses cutting-edge data science to curate globalised, localised and personalised product ranges.
Take a tour of HyperFinity Assortment Optimisation

Uncover deep relationships.

Understand what products your customers really want. Create intelligent bundles to increase basket value. Similarly, offer substitutes to retain customer spend when products are out of stock.

Use purchase and browsing data to identify the relationships between your products and how customers interact with them. Ensure you’re only stocking products your customers really want.

Run affinity analytics to identify which products are frequently bought together, so are prime for offering bundles.

Understand demand transference to pinpoint the best substitutes when certain products are unavailable.

Forecast demand intelligently.

Make intelligent, data-led decisions about ranging and assortment optimisation across all your categories. Accurately simulate and forecast the true business and customer impact of your decisions – at the click of a button.

Understand the relationship between customers and products. Then optimise your range based on customer need states; maximise customer reach, and minimise sales cannibalisation.

Simulate commercial range scenarios or utilise machine learning to automatically recommend optimal ranges based on any commercial parameter.

Use predictive analytics to understand demand transference across every need state within every category, including how it shifts within a product group.

Optimise product assortment.

Curate the products offered to customers globally, locally, individually, cross-channel and at store level. Then present them in ways that convert; online and in-store.

Personalise product ranges to ensure the most relevant items are offered to each customer or segment.

Use AI to optimise sort order at the click of a button, so you prioritise products that meet the needs of each customer. Model out the effect of introducing or delisting products.

Build attributes to describe products in the ways customers search for them, making them easier to find and boosting conversion.

Joined up assortment optimisation decisions = retail success.

Latest news and views.

Trusted by leading retailers and brands.

Data. It’s what we do.

Delivering data-led transformation.

"HyperFinity really understand our business. They’re an extension of our data science team and they’ve helped us build solid foundations for decision intelligence. This has helped us grow loyalty and deliver better, more engaging experiences for our customers."

Ed Child

Global Head of Consumer Data and Digital Analytics, Costa Coffee

An essential partner.

"HyperFinity have proven an essential partner to Beaverbrooks. Demonstrating strong technical skills, empathy and clear enthusiasm to support our goals of using data and insight to deliver truly engaging and memorable customer experiences."

Charlotte Lord

Marketing Manager, Beaverbrooks

Make intelligent decisions. Simple.

Our cloud-based decision intelligence platform uses cutting edge data science and AI to put your data at the heart of all your assortment optimisation decisions.

The best part? Anyone can use it.

Create decision intelligence across every function within your business.

Find out how far
HyperFinity can
take you.

Decision intelligence
is seeing HyperFinity
in action.

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