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Profitable pricing decisions.

Driven by data and AI.

Set optimal base prices, run effective promotions and manage price
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Ditch the spreadsheet. Choose data and AI.

Build pricing models.

Use customer and product data to understand consumer behaviour, then identify opportunities.

Optimise decisions.

Simulate the commercial impact of price changes at a product and business level using advanced AI.

Measure the outcome.

Report on outcomes and demonstrate incrementality using fully customisable dashboarding and BI.

Make intelligent pricing optimisation decisions. Simple.

Data driven decision making is non-negotiable. This is particularly true for pricing decisions; a golden opportunity for retailers to increase sales, margin and profit.
Isn’t it time you swapped your spreadsheet for lightning fast decision intelligence software?
Take a tour of HyperFinity Price Optimisation

Build a plethora of pricing models.

Many retailers’ pricing processes are manual and reactive. We help you ditch the spreadsheet and build intelligent pricing optimisation models, driven by data and AI.

Create transparent pricing rules by product area or store mission and align them to product families and tiers.

Optimise prices based on customer demand and price elasticity.

Understand which products are price sensitive to avoid giving away margin.

Optimise decisions using AI.

Use advanced AI and machine learning to simulate price changes – before you commit to them.

Leverage AI-based recommendations to maximise commercial value and minimise stock write off.

Understand how demand transfers, so you can maximise reach and minimise cannibalisation.

Use ‘what-if’ scenario modelling and competitor index rules to perfect price changes.

Measure the outcome of price changes.

Report on the impact of pricing optimisation decisions using fully configurable dashboarding and BI.

Keep track of intelligent KPIs, from page visits and conversion, to price elasticity and average selling price (ASP).

Demonstrate incrementality, whilst balancing customer experience and perception.

Quickly course correct using AI-based recommendations.

Joined up pricing decisions = retail success.

Trusted by leading retailers and brands.

Data. It’s what we do.

An essential AI
partner.

Snow
"HyperFinity’s blend of software and consultancy has empowered our business with the insights needed for proactive decisions. We understand our customers in detail, including how their behaviour impacts our sales performance. The results speak for themselves – we’ve seen a significant impact on revenue and retention."

Ryan Winwright

Head of Commercial, Nutriment

Winning people
+ tech

Snow
"HyperFinity is a game-changer for Toolstation’s marketing and loyalty efforts. When choosing an AI partner, we were particularly impressed by their combination of software and services. Their tech and consultancy teams really understand the issues modern retailers face – and how best to solve them."

Chris Other

Customer, Marketing and Digital Director, Toolstation

Make intelligent decisions. Simple.

Our cloud-based decision intelligence platform uses cutting edge data science and AI to put your data at the heart of all your pricing decisions.

The best part? Anyone can use it.

Create decision intelligence across every function within your business.

Find out how far
HyperFinity can
take you.

Decision intelligence
is seeing HyperFinity
in action.

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