

Create transparent pricing rules by product area or store mission and align them to product families and tiers.
Optimise prices based on customer demand and price elasticity.
Understand which products are price sensitive to avoid giving away margin.
Leverage AI-based recommendations to maximise commercial value and minimise stock write off.
Understand how demand transfers, so you can maximise reach and minimise cannibalisation.
Use ‘what-if’ scenario modelling and competitor index rules to perfect price changes.
Keep track of intelligent KPIs, from page visits and conversion, to price elasticity and average selling price (ASP).
Demonstrate incrementality, whilst balancing customer experience and perception.
Quickly course correct using AI-based recommendations.
"HyperFinity’s blend of software and consultancy has empowered our business with the insights needed for proactive decisions. We understand our customers in detail, including how their behaviour impacts our sales performance. The results speak for themselves – we’ve seen a significant impact on revenue and retention."
"HyperFinity is a game-changer for Toolstation’s marketing and loyalty efforts. When choosing an AI partner, we were particularly impressed by their combination of software and services. Their tech and consultancy teams really understand the issues modern retailers face – and how best to solve them."