Decision intelligence starts with great people.

Damon has many years experience creating cutting edge technology solutions with data science and embedded analytics at the core. Damon has extensive expertise across data science, big data, cloud computing, machine learning & AI and UX design.

Adam has many years experience leading data science and analytics teams within customer, marketing and merchandising functions. He leads and mobilises Hyper's team of expert data scientists and consultants to deliver cutting-edge client solutions

Peter has extensive experience delivering commercial value through data driven solutions both client and agency side. His role is to identify and execute on growth opportunities for Hyper and their clients.

Tom has spent most of his career merging data insight & strategy across senior roles in retail, including Walmart & Shop Direct. He oversees the strategic direction & commercial impact of our solutions within your organisation.

Jack is a Data Analyst at HyperFinity, supporting analysis and data modelling across multiple client projects using SQL. He contributes to regular reporting and data visualisation, and is also part of the Business Development group, supporting insight-led growth initiatives.

Jack joined HyperFinity after graduating in Mathematics from Newcastle University. Prior to this, he worked at an ed-tech start-up, where he helped build automated invoicing processes and supported wider business growth initiatives.

Kate is a Data Analyst at HyperFinity, using SQL and visualisation tools to deliver insight to clients with a strong focus on business context and impact.

Before joining HyperFinity, Kate worked as a Senior Analyst in the charity sector, specialising in supporter engagement and loyalty. She holds a degree in Economics from Newcastle University.

Dan uses SQL, Python and data visualisations to deliver insights, measurement and recommendations for our retail clients.

Before joining HyperFinity, Dan worked as a data analyst at ASDA, where he developed customer insights and campaign measurement. He studied Mathematics with Finance at the University of Leeds

Harry supports the delivery of multi-channel marketing campaigns at HyperFinity, creating content across web, email and social channels. He also contributes to podcast production, events coordination and CRM management.

Before joining HyperFinity, he worked in the legal sector, gaining experience in digital and content marketing. Harry holds a degree in Business Management with Marketing.

Chris is one of HyperFinity’s Analytics Managers. He looks after our consultancy clients and manages a team of data scientists and analysts, delivering BI and data science projects; from wireframing new dashboards in PowerBI and Excel, to SQL & VBA coding and data engineering.

Chris has a number of years' experience in the visual analytics space, creating dashboards and analysis pieces in Tableau, Snowflake, and other software packages.

He's also a key member of our Social Committee, ensuring our quarterly team socials go off with a bang.

Lucie is a Data Analyst at HyperFinity, where she works with client data to analyse performance, deliver measurement, and support the creation of targeted audiences for loyalty offers. She also builds automated dashboards to track campaign performance, primarily using SQL, with some experience using Python for analysis.

Prior to joining HyperFinity, Lucie spent nearly two years working in insights at SMG on the Asda partnership, analysing retail media campaign performance and delivering actionable insights and strategic recommendations. She holds a Master’s degree in Neuroscience and has an educational background in Psychology from Newcastle University.

Tom is responsible for developing the back end capabilities of HyperFinity - using services such as AWS and Snowflake. He also develops machine learning models to predict trends and uncover insights in clients' data.

Tom studied Maths & Computer Science at Loughborough University.

Liam works in the HyperFinity product team on front and back end projects, using technologies such as React, AWS and Snowflake.

He's currently studying for a Level 4 Software Developer apprenticeship.

Rachel is responsible for creating bespoke analysis and generating data workflows and Power BI reports.

Since joining HyperFinity in 2021, Rachel has worked with a number of our clients, including Studio, Beaverbrooks and Asda. Notable projects include creating scenario planning tools and developing an uplift model.

Rachel has a PhD in Tissue Engineering & Regenerative Medicine from University of Sheffield and University of Leeds.

Jack delivers bespoke analytics projects, leveraging his background in machine learning, Python and SQL.

Before joining HyperFinity, he spent six years working in credit risk; writing and productionising default and fraud models for US-based lenders.

Jack has a Masters in Astrophysics. This involved analysing and identifying sub-clusters of stars within larger cluster groups.

Alex uses his experience with data engineering and analytics to help clients understand and utilise their data to maximise its potential.

Prior to joining HyperFinity, Alex worked in the healthcare sector, applying data-led solutions to national healthcare problems.

Alex graduated with a degree in Clinical Science from the University of Bradford.

Anna is responsible for demand generation - from content and social media, to PR and events.

Jack is a Senior Data Analyst at HyperFinity, responsible for delivering campaign measurement and a wide range of customer insights across client projects.

Prior to joining HyperFinity, Jack worked at Jet2 delivering web analytics insights before moving to Asda, where he gained further experience working with customer data in the retail sector.

Ryan utilises Python, SQL and machine learning techniques to deliver decision intelligence for our clients.

Before joining HyperFinity, Ryan worked as a data scientist in the energy industry, where he analysed customer profitability. He has a PhD in nuclear physics from the University of York.

Jack is a Senior Data Analyst at HyperFinity, bringing a strong background in retail loyalty and analytics to help clients turn data into fast, actionable insights. He previously worked at one of the UK’s largest grocery retailers, delivering insight to senior leadership across multiple business functions.

Jack holds a degree in Economics from Leeds Beckett University and has experience working across both the Finance and Technology sectors.

Lizzie oversees people and operations at HyperFinity, supporting the team internally and fostering a high-performance culture. Her role spans HR and employee engagement, finance, and the smooth day-to-day running of the business.

Before joining HyperFinity, Lizzie held similar roles at a SaaS startup and a data consultancy, where she built strong experience in scaling teams and operations within fast-paced environments.

Jamie works within the development team at HyperFinity. He tests new features and changes to ensure the platform runs smoothly and meets user needs. He also manages platform releases and supports users.

Matthew works on the front and back end of our HyperFinity software, using technologies such as React, AWS and Snowflake.

He's currently studying for a Level 4 Software Developer apprenticeship.

Stephen develops ML models and statistical inference to help our clients understand customer behaviour and make informed business decisions. He uses technologies such as Python, SQL and Spark.

Before joining HyperFinity, Stephen advised clients on strategic planning, decision making and risk management.

Jesse is responsible for data ingestion, data discovery, building data transformations, automation and testing.

She has an MSc in Biochemistry from University of Southampton and previously worked in data engineering as a Civil Service contractor.

Jessie is HyperFinity’s Head of Analytics. She looks after our consultancy clients and delivers data science and analytical projects.

An average day for Jessie includes liaising with stakeholders, contributing to technical delivery – and drinking lots of tea!

Jessie graduated from the University of Leeds with a degree in Mathematics and has worked in analytical roles in various industries, including finance, healthcare and gaming and betting.

James heads up our product team; the geniuses behind our AI platform. He's responsible for developing our software, data platform and cloud infrastructure.

Before joining HyperFinity, James led software development and operations teams in the retail sector.

Dan is a Junior Data Analyst at HyperFinity, supporting the delivery of data-led insights across client projects. He works closely with the team to uncover trends and contribute to strategic recommendations, bringing a strong commercial mindset and a keen interest in how data informs business decisions.
Dan joined HyperFinity after graduating with a degree in Mathematics from the University of Sheffield.

Laura is a Business Intelligence Developer at HyperFinity, where she builds reliable and insightful data models and designs self-serve dashboards in Sigma. Her work focuses on creating clear, intuitive visualisations that simplify complex data and enable accurate, scalable reporting, primarily using SQL and Sigma.

Laura began her career in marketing before transitioning into data and analytics roles. She previously worked as a BI Developer at a marketing agency, building reporting solutions for multiple clients to help track and optimise campaign performance. She brings strong experience in transforming raw data into meaningful insights that support informed, data-driven decision-making.