Client case study:
Studio Retail.

“Through their data science expertise and retail optimisation tool set, HyperFinity are helping Studio to deliver against our goal of data led transformation.”

Case Study

Studio Retail

June 2021

The company.

Studio Retail have a rich history going back more than 50 years, offering a varied product range covering leisurewear, electrical, household, textile, bedding, furniture, nursery products, gifts and greeting cards. Traditionally a mail order retailer, Studio now serves many of its customers online. Orders are fulfilled from centres in the North West of England, where Studio is a prominent employer.

The challenge.

Studio have embarked on a three year transformation programme to grow the business in to a £1bn retailer. A key pillar in this strategy is data, and Studio have embarked on a journey to put data at the heart of their decision making as they become increasingly digitised across all aspects of their business. The challenge was to create an innovative approach to create value from data, and ultimately decisions across key functional areas of Studio’s business.

The solution.

Studio wanted to move at pace to drive value from their rich data assets today, engaging HyperFinity to create their Data Science Incubator. A data ‘Lab’ environment where ML and AI solutions could be created and executed at pace. Leveraging our decision intelligence platform, we combined Studio’s key data sources within leading technology to enable data science innovation at speed. In conjunction with HyperFinity’s data science expertise, we’ve created an environment to build and deploy cutting edge machine learning and data applications.

The results.

In the first 12 months running Studio’s Data Science Incubator, HyperFinity leveraged the solution to deliver enhanced media targeting and build category management capability to provide the Trading function with a data driven framework for range expansion in line with the strategy. Leveraging predictive modelling techniques, price elasticity calculations and delivering complex data science solutions through easy-to-use BI, we put the power of data in the hands of the decision makers.


Reduction in print costs through intelligent targeting


Margin enhancements unlocked though customer data solutions


Days' reduction in resource per week through BI automation

What’s next?

HyperFinity is supporting Studio in a continuous programme of data enhancement in line with their strategy, moving from diagnostic applications to predictive solutions, and ultimately automation. Key projects include data-led intelligent markdown management from increased margin, and uplift modelling for increased ROI on key marketing activity.

“As a multi-channel retailer offering customers outstanding value across a diverse range of products, HyperFinity are helping us to optimise marketing budgets through understanding customer behaviour and allowing us to tailor communications to our customers.”

Ed Child – Head of Enterprise Data @ Studio

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