The Brave podcast:
Decision intelligence.

Our CCO Pete Denby joined The Brave podcast’s Bethan Vincent to talk everything decision intelligence.



May 2022

More from The Brave:


Can we automate decision making?

Our CCO Peter Denby joined Bethan Vincent on The Brave podcast recently to discuss decision intelligence, including how it applies to retailers and brands and how it can improve customer experiences. Critically, he sought to answer: can we automate decision making?

Cassie Kozyrkov pioneered the strategic technology trend of decision intelligence back in 2019 and it’s snowballed from there. Decision intelligence is the commercial application of data science and AI. It focuses on outcomes, helping businesses make better decisions.

We use decision intelligence to help retailers make connected decisions across pricing, assortment, marketing, eCommerce and supply chain.

Listen to the podcast.

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