2022 is the year of personalisation.

The next event in our To affinity and beyond meetup series takes place on Wednesday 11th May 2022.



11th May 2022 @ 5pm

Pop it in your diary – the next instalment of our consumer analytics meetup series is on Wednesday 11th May at 5pm.

This time, we’ll be joined by guest speaker Achille Traore from White Label Loyalty; a platform helping businesses understand, engage and retain customers.

First up, Achille will be discussing data-driven customer loyalty, drawing on his extensive experience of working with major retailers and brands.

Then, our CDO Adam Barrowcliff will explain the analytics behind personalisation, including how market leaders like Netflix and Spotify are harnessing the power of data science and AI. He’ll cover how to get started with personalisation, including the data science techniques used to created differentiated experiences, such as affinity analytics.

There’ll also be time for Q&A, so come armed with any consumer analytics, loyalty and personalisation questions!

About Achille Traore.

Achille Traore is an ex professional footballer turned serial tech entrepreneur. Following injury, he turned his hand to business and founded Top Screen Media and White Label Loyalty. He is a specialist in digital innovation and customer engagement delivering digital products to and helping major corporations (including Burger King, PepsiCo, Nets Financial Services & Dubai Holding to name a few) effectively use data and technology to improve customer loyalty.

Achille is regularly recognised for his contribution to the tech industry in the UK, including being named a top 100 Retail Technology Entrepreneur in the UK.

About Adam Barrowcliff.

Adam Barrowcliff is HyperFinity’s co-founder and Chief Data Officer. He has many years’ experience leading data science teams for major retailers.

At HyperFinity, Adam heads up our team of consultants, delivering cutting-edge data science projects for numerous household names. He creates foundational data assets to understand consumer behaviour, helping improve customer experience, product pricing and assortment.

Sign up for our next event.

This event will take place virtually via LinkedIn Live. Sign up here.

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