What is the UK’s favourite customer loyalty scheme?

The Retail Loyalty Index reveals which UK loyalty schemes drive brand choice, which drivers convert satisfaction, and how brands can turn loyalty into revenue.

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Download the report to discover…

Which loyalty scheme is the UK’s favourite

What’s actually driving loyalty performance

Why one size doesn’t fit all across categories

What is the Retail Loyalty Index?

Despite consumers engaging in loyalty schemes and retailers investing heavily, there are no clear benchmarks for success or understanding of what drives satisfaction.
Retailers are left to make costly decisions on incomplete information, and consumers are left frustrated by poorly designed loyalty experiences.
We created the Retail Loyalty Index to understand which customer loyalty schemes are performing well, and crucially, why.
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51

UK loyalty schemes ranked

2,200

consumers surveyed

9

key retail categories analysed

Loyalty isn’t a nice to have. It’s a measurable revenue engine

The Retail Loyalty Index shows exactly what works, what doesn’t and where brands should focus their loyalty strategy.
The brands that act on these insights will not just gain members, but create loyal advocates that pay back.

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