Skip to main content

Hyper Bytes August 2020

By 01/09/2020June 28th, 2023Newsletters

Hello and welcome to the August edition of Hyper Bytes. As the UK economy picks itself up off the canvas following its dip into recession, consumer-focused companies need a positive attitude and strong will to push forward.

HyperFinity are doing their bit. In this edition we aim for maximum positivity! From a glowing endorsement from one of our clients to our nominations for 2 prestigious business awards and our move into Barclays Eagle Labs, we highlight some recent successes.

We also give practical help to consumer-focused companies looking to bounce back from the impact of Covid-19. A cracking 3 part blog by one of our founders, Adam Barrowcliff, outlines how personalisation can be used to generate insight that improves multiple business areas.

Finally, we are proud to introduce our new SaaS product, HyperFinity, putting customer data at the heart of decision making.


Transformative insights through personalisation.

Over 3 parts we cover a subject we believe passionately in. One that defines our reason for being at HyperFinty.

By implementing 3 building blocks of personalisation, affinity analytics, attributes and customer need states, consumer-focused companies can generate rich insights to power multiple key decisions across their business. We pepper this series with examples of world leading brands who adopt this approach, introduce the nucleus of personalisation analytics, and suggest practical applications for your company.


Supporting Studio Retail’s data-led transformation.

We’re proud to be working with Studio Retail, helping them use data science to put customers at the heart of their business.

Take a look at our case study to learn how we’re partnering with Studio. Among some fantastic feedback they said, “we find HyperFinity to be highly skilled and very pragmatic in their approach to using data science to solve genuine commercial challenges and improve customer experience.” A glowing reference if ever we saw one!


Shortlisted for major awards.

Further endorsement of our work so far at HyperFinity is our nomination for the Best New Business and Data Excellence awards at the prestigious 2020 Lloyds Bank National Business Awards.

We’re keeping our fingers crossed for the win and wish all the other nominees the best of luck too!


Barclays Eagle Labs and office move.

After a great 12-month stint in Deloitte’s retail tech hub, The Walk, we’ve joined Barclays Eagle Labs in Leeds. We were attracted by the support on offer from Barclays and the innovative businesses already resident in the lab.

Slightly less appealing was hauling our office equipment through Leeds city centre to our new premises. The life of a tech start-up!


As always, we welcome your feedback and suggestions for future editions of Hyper Bytes. If you’d like to discuss how HyperFinity can help address your business challenges, please get in touch via We’d love to hear from you!

Team HyperFinity




Visit HyperFinity Get In Touch

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.