We supported cardfactory with data-driven price intelligence, to identify opportunities whilst protecting value for customers.

The company.

cardfactory is the UK’s leading specialist retailer of greetings cards and associated gift and celebration essentials. A proud Yorkshire business, cardfactory’s first store opened in Wakefield in 1997. The brand is renowned for low prices and great value across thousands of products online and in over a thousand stores across the UK and Ireland.

The challenge.

Like most retailers, cardfactory have had to deal with significant cost price increases – but protecting value for customers was non-negotiable. We supported cardfactory with data-driven price intelligence, to determine where price needed protection and to ensure any cost price increases through to the consumer were minimised.

The solution.

Our team started by examining two years of cardfactory’s transactional history. We analysed where price mattered most to consumers and where there may be opportunities in price architecture. We developed specific measures to monitor price sensitivity and protect cardfactory’s value proposition.

At the same time, we identified categories where customers would be interested in premium products, such as wedding and engagement, with opportunities to develop the range architecture, rather than price increases. This ensured cardfactory delivered quality products where demanded, but still at market leading value versus the competition.

The results.

In a challenging economy, reviewing pricing is critical for retailers looking to thrive. Our data and AI-driven price adjustments powered significant results for cardfactory.

What’s next?

We’re continuing to support cardfactory with pricing and marketing projects, including building an in-depth understanding of their customer base.

What could your business achieve with data-driven price intelligence? Contact us for a demo.