A glossary: Demystifying price optimisation.

Data and AI help drive profitable pricing decisions. The problem is retail technology can be riddled with terms and acronyms.

Category:
Essential knowledge

Last updated:
June 2024

Your one-stop guide to pricing optimisation terms and acronyms.

In an always evolving retail landscape, price optimisation is a key area for success.

Whether you’re a seasoned retailer or just starting out, we’ve created a glossary of retail pricing optimisation terminology to bridge any knowledge gaps.

Affinity.

A metric for determining the relationships between products, including how likely they are to be bought in the same transaction. High affinity items are often ideal targets for promotions, such as BOGOF offers.

AI (artificial intelligence).

Computer systems that can perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and language translation.

Alert.

A notification or warning triggered by a pricing system when certain conditions are met (e.g. low stock, high discounts, etc.)

API (application programming interface).

A way for two software programs to communicate and share data/functions e.g. connecting HyperFinity with an ERP or CRM system.

ASP (average selling price).

The average price at which products are sold over a period of time.

Audit trail.

A record of who made pricing changes, what was changed, and when for auditing purposes.

Base price.

The regular non-discounted price of a product.

BI (business intelligence).

Technologies, applications and practices for collecting, integrating, analysing, and presenting business information to support better decision making.

Browse and conversion.

Metrics around how many customers view a product page versus how many actually purchase.

Business rules.

Guidelines or constraints applied to pricing decisions, such as setting maximum discount percentages.

CMS (content management system).

Software for creating, managing and publishing digital content like prices or product descriptions.

Course correct.

Adjusting prices based on new data/performance to better achieve goals.

Data driven.

Making decisions by analysing objective data rather than anecdotes or gut instinct.

Configuration.

The process of customising a system’s settings or parameters.

Constraints.

Restrictions or limitations placed on the pricing optimisation model, like minimum margins or price gap to competitors.

Cost price.

The amount paid by the retailer to acquire a product.

Customer need states.

Different situations or requirements that influence a customer’s purchase decision.

Decision intelligence.

Technologies/processes for enhancing decision-making capabilities.

Demand forecasting.

A prediction of customer demand over time using AI, based on historical data.

Demand transference.

A measure of how customer demand changes when price, assortment, or stock availability changes. For example, if a pair of navy blue sliders is out of stock, demand may transfer to the same pair of sliders in a different colourway.

Discount.

A deduction from the regular selling price of a product.

ERP (enterprise resource planning).

Software that manages core business processes like inventory, pricing etc.

ELT/ETL.

The process of extracting data from sources, transforming it, and loading it into a data warehouse/analytics system.

Failure state.

When a product’s actual performance deviates significantly from forecasted/expected performance.

Forecast.

An estimate of future demand, sales, or performance based on past data and intelligence.

Fragmented stock.

Inventory spread across many locations instead of consolidated making fulfilment challenging.

Good, better, best.

Product categorisation based on quality/price tiers (e.g. good=basic, better=mid-range, best=premium).

Guardrails.

Constraints set on a pricing optimisation model to prevent undesirable outcomes.

Hierarchy.

Multi-level classification system organising products into categories, subcategories, etc.

Impact analysis.

Evaluation of how a pricing change will affect demand, revenue, profit etc.

Inflate, promote, review.

Methodology of inflating prices, promoting select products, reviewing results.

KPIs (key performance indicators).

Metrics used to measure performance against targets.

KVIs (key value items).

High importance products that drive a large portion of a business’s revenue/profit.

Laydown.

An assortment plan defining what products to carry in what locations.

Longtail.

Products that individually sell in lower quantities but collectively can be very profitable.

Margin.

The difference between a product’s selling price and its cost – the profit earned.

Markdown.

Temporarily discounting a product’s price, often to clear inventory.

Measurement.

The process of tracking and quantifying metrics of interest.

Member pricing.

A customer loyalty mechanic. Retailers offer discounts for consumers checking out with their loyalty card. Tesco’s ‘Clubcard Prices’ is a great example of successful member pricing.

Metric.

A quantifiable measure used to track performance (ex: units sold, gross margin return on investment).

Model, optimise and measure.

Methodology of modelling performance, optimising prices/assortments, measuring results.

Price elasticity.

A data science technique which demonstrates how customer demand changes with price increases and/or decreases. For example, demand for inelastic items doesn’t change, regardless of price.

Price impact modelling.

Using machine learning to understand the potential impact of pricing decisions, including KPI shifts and demand transference.

Price sensitivity.

A measure of how customer behaviour is influenced by price.

Product tagging.

Every item in a retailer’s portfolio should be tagged at size level under a group ID. This helps retailers identify stock issues e.g. fragmented, overstocked, or understocked.

Optimisation.

Finding the optimal solution within given constraints to maximise desired outcomes.

Override.

Manually changing/bypassing system-recommended prices based on manager judgment.

P&L (profit and loss statement).

Summarising revenues, costs/expenses and profitability over time.

Price architecture.

Overarching principles and structures that guide an organisation’s pricing approach.

Price change scenario forecasting.

Modelling the estimated impacts of proposed price changes.

Price file.

Data file containing individual product prices for uploading/integrating into systems.

Price gap.

Difference between a company’s price and competitors’ prices for the same product.

Pricing action.

Any change made to the price of a product (increase, decrease, discount etc).

Price optimiser.

Software application that recommends optimal prices to maximise revenue/profit goals.

Pricing scenario.

A set of modelled outcomes based on different pricing strategies/inputs.

Pricing intelligence.

Data, analysis and insights utilised to make more informed pricing decisions.

Pricing optimisation.

Methodology of using analytics to set product prices to maximise revenues/profits.

Promo/promotion.

Temporarily discounting or incentivising the sale of specific products.

Product category.

A grouping of related products (e.g. shirts, trousers, footwear etc).

Product assortment.

The mix of product categories and individual products offered.

Product data.

Information describing products like name, features, specifications etc.

Product linkages.

Associations between products for analytics (e.g. accessory products).

Profit.

The amount of revenue remaining after accounting for costs and expenses.

ROI.

Return on investment – profit/gains generated relative to the investment/cost.

Roll-up.

Aggregating and summarising lower-level data to higher levels (e.g. category/total sales).

Round price points/99p pricing/irregular pricing.

Pricing strategies involving non-rounded ‘psychological’ prices.

Sales cannibilisation.

The loss of sales or revenue because of one product displacing another one.

Seasonal ranges.

Products carried for a particular season/period of the year.

Sell through.

The percentage of inventory units that were sold.

SKU (stock keeping unit).

A unique identifier assigned to each distinct product.

Stock cover.

Amount of inventory relative to forecasted sales.

Stretch margin.

The maximum profit margin that could be achieved under perfect conditions.

Tiers.

Levels within a product hierarchy/categorisation (premium, mid-range, value etc).

Trader.

An employee/role dedicated to merchandising and pricing responsibilities.

Value position.

How a product is positioned relative to quality and cost in the market.

Variants.

Related versions of the same core product (different colours, sizes etc).

Visualisation.

Graphical depictions of data/analytics to facilitate understanding.

Workflow.

The sequence of processes and approvals required to complete a task like a pricing change.

What’s next?

Knowledge is power and data is profit. Contact our team today to schedule a demo or talk through our new pricing module.

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