Key takeaways:
- Seven-figure investment secured to accelerate retail decision intelligence innovation.
- Major award wins and recognition for our customer loyalty expertise.
- Client projects delivering measurable growth, including a 90-day journey to boost loyalty and a £2.8M revenue opportunity.
- Events, partnerships and tech developments setting the stage for a big second half of 2025.
We’re over halfway through 2025 and HyperFinity is firing on all cylinders. For retailers, this means smarter decision making powered by retail decision intelligence, delivering measurable results and technology that keeps you ahead of the curve.. Here’s how we’ve been helping brands like yours win in H1 – and what’s coming in H2.
A challenging retail landscape.
Retail has never been more unforgiving. As a result margins are razor-thin, costs keep climbing, and customers abandon brands faster than ever. In this environment, every decision matters, from which customers to target to how much to discount to where loyalty budgets should go.
Get it wrong and you’re bleeding money. Get it right and you’re pulling ahead while competitors struggle.
The retailers thriving right now aren’t the ones with the biggest budgets. Those thriving are the ones making smarter, faster decisions backed by real intelligence.
Seven-figure backing: funding the future of retail decisions.
We kicked off 2025 with big news; securing a seven-figure investment to supercharge our growth. From our beginnings as Method Analytics to today’s HyperFinity, we’ve evolved into the decision intelligence partner retailers actually need.
Why now? Because retail is a pressure cooker. Costs are rising, customers expect more and many loyalty schemes are struggling to deliver. Our formula is simple: combine powerful software with expert consultancy, measure everything and prove real value.
Awards that prove we’re leading the pack.
Recognition matters when you’re choosing a partner to help drive growth, and in 2025 we’ve been turning heads.
We were named Overall Customer Loyalty Provider of the Year at the RetailTech Breakthrough Awards 2025. These awards recognise the top companies, technologies and products in the global retail technology industry. Entries are judged on innovation, performance, ease of use, functionality, value and impact. Our win was thanks to our work with Toolstation, proving loyalty can be a growth engine rather than a cost centre.
We’ve also been shortlisted for Prolific North’s 2025 Tech Scale-Ups to Watch, which celebrates the most exciting and fastest-growing tech businesses in the North of England. The Retail Systems Awards recognise excellence in technology innovation across the retail sector, and the UK Business Tech Awards reward companies driving digital transformation and using technology to improve performance and profitability.
We’re also watching the GPB Northern Tech Awards, which spotlight the most innovative and fastest-growing tech companies in the North. Winners will be announced later this year.
Client wins that deliver measurable impact.
Nutriment: From insight to loyalty in 90 days.
Award-winning raw pet food brand Nutriment wanted to understand what truly drove sales – and how to turn more first-time shoppers into loyal customers.
The challenge: Nutriment lacked a complete view of customer behaviour and needed to know where to focus retention efforts.
The solution: We built a BI dashboard to reveal year-on-year. Customer retention emerged as a key opportunity, so we segmented shoppers by recency, frequency, category preference and likely spend. We then designed a 90-day nurture journey with targeted communications, educational content and offers to keep customers engaged before they lapsed.
The impact:
- 11% more second and third purchases.
- Repeat purchase time cut from 35 to 31 days (8% faster frequency).
- 4% increase in average transaction value and spend per customer.
“Before working with HyperFinity, we were hitting a brick wall… The results speak for themselves – we’ve seen a significant impact on revenue and retention.” – Ryan Winwright, Head of Commercial, Nutriment
Toolstation: £2.8M revenue opportunity unlocked.
Toolstation, a tools and building materials retailer, wanted a deeper understanding of their customers to personalise marketing and measure the true impact of loyalty strategies.
The challenge: Their existing segmentation didn’t predict future spend or uncover the biggest growth opportunities.
The solution: We segmented trade and DIY customers by loyalty and behaviour, such as frequent high spender and plumber. This allowed us to create AI-powered audiences for targeted marketing. We built a ‘size of the prize’ model to estimate the revenue potential of retention and upsell initiatives. Additionally, we developed a sales drivers dashboard to track the impact of marketing activity on monthly sales.
The impact:
- Identified a £2.8 million revenue opportunity for the following year.
- Continuous access to sales opportunity modelling and live dashboards to guide decisions.
“HyperFinity is a game-changer for Toolstation’s marketing and loyalty efforts… Their work on customer segmentation, business performance drivers, and sales opportunities has advanced our commercial decision-making.” – Chris Other, Customer, Marketing & Digital Director, Toolstation
Events that bring ideas to life.
We don’t just talk about data and loyalty – we bring people together to explore it. Earlier in the year, we hosted an exclusive client event that deep dived into loyalty and data science (and featured chocolate tasting with Hotel Chocolat).
In March, we jetted off to Stockholm to attend Loyalty Summit CXM. Our Chief Commercial Officer Thomas Hill and Head of Analytics Jessie Stuart took to the stage to share insights on measuring loyalty. Back home, we ran an AI Hackathon for our team, which saw them develop concepts that could reshape our platform.
Composable decision intelligence for retail.
Data-driven commercial decision making is no longer optional – it’s essential. That’s why HyperFinity is now a Snowflake Connected App, giving retailers a flexible, composable way to power loyalty, pricing and customer decisions:
- Keep your data in one place – all tables remain in your Snowflake account, removing extra compute costs.
- Full control – retain access control for enhanced security.
- Composable by design – our algorithms run on top of your data without accessing PII, and plug into your wider tech stack
Our platform is the missing intelligence layer between your data and activation platforms. It uses AI to understand customer behaviour, build intelligent audiences and measure what’s really driving results.
Typical results our clients achieve:
- Around 15% uplift in loyalty-driven revenue in year one.
- Up to 5% top-line growth via supplier funding for loyalty.
- As much as 5% margin improvement by targeting discounts more effectively.
Whether retailers need a connected app for Snowflake or a managed app for faster time to value, HyperFinity delivers decision intelligence for modern retail.
The latest season of To Affinity & Beyond – Loyalty, redefined.
Our decision intelligence podcast returned for its third season, and this time we took a hard look at loyalty. Too many programmes cost more than they deliver, rewarding customers for behaviour they’d do anyway and leaking value along the way.
Episodes explore how to design loyalty programmes that drive incremental spend; the role of data-driven personalisation in turning occasional shoppers into loyal advocates; why old-school SaaS platforms are slowing retailers down, and how to prove loyalty ROI to the CFO. We feature real-world stories from brands breaking the mould and putting loyalty at the heart of growth.
If you haven’t tuned in yet, this season is a crash course in modern loyalty – straight from the frontlines of retail decision intelligence. Listen to learn fast, think differently and win loyalty that lasts.
What’s coming in H2?
We’re only just getting started.
Season four of To Affinity & Beyond is already in the works; bringing fresh voices, new loyalty perspectives and real-world stories you won’t hear anywhere else. We’re hosting two more events and we’ve got an exciting secret project in the works. Big product updates and new client wins are also on the horizon.
Want to make smarter, faster retail decisions? Let’s talk.
