We’re thrilled to announce HyperFinity has been crowned “Overall Customer Loyalty Provider of the Year” in the prestigious 2025 RetailTech Breakthrough Awards.
This recognition celebrates our team’s dedication to transforming retail loyalty from a cost centre into a measurable growth engine.
The hidden cost of loyalty.
Auto rewarding customers might be the biggest culprit – i.e. giving incentives to shoppers without changing their behaviour. Consider a local coffee shop offering a free coffee after five purchases. Sounds great – until you realise customers were already buying five coffees every week.
This outdated approach gives away revenue to customers who would’ve bought anyway. You’re handing out loyalty rewards that don’t inspire new buying habits or motivate customers to try different products – essentially throwing marketing budget down the drain.
Recognition in retail’s loyalty era.
The RetailTech Breakthrough Awards honour the most innovative companies, products and technologies shaping the future of retail. Run by Tech Breakthrough, an independent market intelligence organisation, the awards evaluate thousands of nominations globally — from analytics and eCommerce to loyalty, customer experience, and retail marketing platforms.
Winning our category is particularly meaningful as 2025 has truly become retail’s loyalty era — with more retailers than ever investing in schemes, but many still struggling to prove their true value.
“We’re incredibly proud of this recognition,” says our CEO Peter Denby.
“It validates what we’ve been saying all along — loyalty should be a strategic growth engine, not just points and perks. But that requires a level of intelligence and measurement that most retailers haven’t been able to access until now.”
The missing intelligence layer.
What do we think set us apart in the judges’ eyes? HyperFinity isn’t just another loyalty tool. We serve as the missing intelligence layer in the modern marketing tech stack — on top of this, our decision intelligence platform is backed by real retail expertise.
Our obsessive focus on measurement means we can prove the value of every loyalty initiative. From day one, we implement synthetic controls to highlight incremental impact, giving marketers the confidence and evidence they need when facing tough questions from finance teams.
This approach tackles the three most common loyalty challenges head-on:
- Blanket discounting that rewards customers without changing their behaviour
- Lack of measurement frameworks to justify further investment
- The rigidity of out-of-the-box SaaS platforms in meeting bespoke business needs
The proof is in the pudding: Our work with Toolstation.
A great example of our decision intelligence software and services in action is our partnership with Toolstation. We identified a £2.8 million revenue opportunity through in-depth customer and loyalty insights.
Our approach with Toolstation exemplifies how we work:
- We segmented their active trade and DIY customers based on both loyalty (spending habits) and behaviour (product categories purchased)
- We built intelligent audiences for marketing using our AI-powered platform
- We created a ‘size of the prize’ model to estimate potential sales opportunities
- We developed a sales drivers dashboard to clearly measure the impact of targeted initiatives
Chris Other, Customer, Marketing & Digital Director at Toolstation, puts it this way: “HyperFinity is a game-changer for Toolstation’s marketing and loyalty efforts. When choosing an AI partner, we were particularly impressed by HyperFinity’s combination of software and services. Their tech and consultancy teams really understand the issues modern retailers face – and how best to solve them.”
Value in 12 weeks, not 12 months.
Unlike traditional loyalty implementations that can take forever to show results, our approach delivers measurable value within just 12 weeks:
Weeks 1-4: Data onboarding. We take four simple datasets and build a fact base with our decision intelligence software.
Weeks 5-8: Measurement and frameworks. We identify the ‘size of the prize’ i.e. which mechanics and promotions are working, which customers they’re working for, and where the greatest opportunities lie.
Weeks 9-12: Personalisation. Our decision engine automates personalised loyalty offers at scale, integrating with existing marketing platforms to distribute them via apps, websites and at till.
We’ve seen similar success with other retail partners, helping Costa Coffee develop a more sophisticated understanding of its loyalty base and boosting customer retention by 11% for Nutriment with a targeted nurture programme.
Looking ahead.
This award comes at an exciting time for HyperFinity, following our investment announcement in April. The recognition from RetailTech Breakthrough further establishes our position as a leader in decision intelligence for retail loyalty.
We’re grateful to the RetailTech Breakthrough Awards for this recognition; to our dedicated team for their hard work, and especially to our retail partners, who’ve trusted us to transform their loyalty initiatives into measurable growth engines.
As retail continues to evolve, we remain committed to helping more retailers unlock the true value of loyalty through personalisation at scale, intelligent measurement, and new income streams.
Want to learn how we could transform your loyalty programme into a growth engine? Visit our loyalty solutions page or get in touch with our team today.
