We’re starting 2025 on a high, with a seven-figure investment to fuel our continued growth.
A major milestone.
Since our beginnings in 2019, we’ve seen more than a few changes. We started out as Method Analytics (hands up if you remember?), but it soon became clear our stand-out solutions needed a name to match. Step in HyperFinity. Since then, we’ve solidified our position in the retail analytics market, with our blended approach of decision intelligence software and wraparound services.
Our client list has multiplied – from a single retailer to double figures. We’ve won awards (like Retail Tech Innovation Hub’s Technology Implementation of the Year in 2023), reached the final of Snowflake’s Startup Challenge in 2022, and secured seed investment from Snowflake Ventures in 2023.
Our latest investment marks a major milestone in our mission to help retailers use decision intelligence for better marketing, loyalty and pricing decisions.
The retail climate’s a press cooker.
The retail market is challenging. Brands are facing ever-rising costs, including goods, importation and shipping, as well as the recent changes to employer National Insurance and the National Living Wage.
At the same time, customer expectations are at an all-time high. Shoppers demand relevant, personalised experiences, delivered seamlessly both in store and online. There’s little tolerance for retailers that don’t – or can’t – understand customers’ preferences and target them accordingly.
On top of this, loyalty schemes aren’t delivering. More retailers are seeing the value in launching a loyalty programme, but few are seeing the right results.
As a result, the retail climate is a pressure cooker – and it’s only a matter of time before the lid blows.
A different proposition.
We like to think we’re a bit different. In a world of enterprise SaaS and big retail consultancies, our proposition sits somewhere in the middle. But we’re not on the fence – we’re deliberately combining people and services for better results.
Optimising marketing, loyalty and pricing decisions is our bread and butter. Our commercially savvy team helps retailers make the most of their data, and our decision engine brings together marketing and pricing orchestration platforms, so they’re working in harmony.
Better still, we commit to measuring everything we do to prove the value (there’s plenty – check out our case studies).
The nitty gritty.
We’ve taken the time to figure out the best path to success for HyperFinity, so we can scale our operations and continue driving change for retailers.
Our co-founders sought investors who’d support our people plus tech model, whilst helping us cut through the noise in a crowded retail analytics market. We’ve found that in UK venture capital firms Anticus Partners (fund managers for Finance Yorkshire) and River Capital, plus Snowflake Inc, the AI Data Cloud.
So what’s next? The investment will help us demonstrate the power of data and AI to more retailers. We’ll accelerate the development of our decision intelligence platform, with new or improved modules for optimising a retailer’s loyalty and pricing decisions. We’ll also expand our consultancy team, who complement our technology platform with unrivalled retail expertise.
The future is bright.
Despite operating in challenging times, it’s not all doom and gloom for retailers. Their salvation lies in a resource they already have – data.
We’re here to help them use that data to understand what’s driving customer behaviour and sales performance – then do more of the activities that elicit the best results.
“Our winning people plus tech formula is designed to help retailers survive and thrive in a challenging climate. We help retailers maximise the opportunities presented by first party data, personalisation, loyalty programmes, and new revenue streams through media and supplier funding,” said Pete Denby, our co-founder and CEO. “We’re excited for the future of HyperFinity – and our role in supporting retailers in a challenging time.”
Commenting on the investment, Finance Yorkshire CEO Alex McWhirter said: “The team at HyperFinity has established the business as a recognised decision intelligence company for the retail sector. We are pleased to invest in HyperFinity and support its aspirations to be the go-to company that delivers transformational growth in retail using data and AI.”
River Capital Investment Director David Walters said: “We are delighted to support HyperFinity in building their product offering and sales and marketing team. We are excited to see how the business continues to grow over the next few years.”
Ready to join the decision intelligence movement? Chat to our team today to find out how we can support your marketing, loyalty and pricing efforts.
