Key takeaways:
- NRF 2026 gives retailers a reset moment to step back, cut through hype and focus on what really drives performance.
- AI will dominate the agenda, but the real value comes from turning data into actionable intelligence that supports better, faster decisions.
- Retailers want practical ways to connect insight, strategy and execution, not more abstract promises.
- You’ll find us at NRF 2026 in the Innovation Expo at booth 8121 with demos, a light-hearted game and plenty of open conversations.
NRF 2026 matters.
Retail never stops shifting. Customer expectations rise. Margins tighten. Competition grows. And planning feels harder than ever.
That’s why NRF 2026 matters. It’s one of the few places where the industry steps back and asks the big questions:
- What actually moves commercial performance?
- Where does AI make a difference rather than noise?
- How do retailers create loyalty when customers have endless choice?
- And how can they make decisions faster, smarter and with more confidence?
NRF cuts through the noise, bringing retailers together in New York this January.
We’re bringing actionable intelligence to New York.
HyperFinity is retail’s actionable intelligence partner. We turn customer data into profitable actions.
While most retailers have invested millions in personalisation platforms and CDPs, they still can’t answer which customers matter, which offers actually drive loyalty or what the commercial return will be.
We sit upstream of those activation platforms – providing the intelligence layer that makes them actually work.
We combine our AI platform with embedded retail experts to deliver measurable margin improvements of 5-20%. Think of us as the missing intelligence layer between your data and your activation tools.
Why NRF?
Retailers will see plenty of AI claims at the show, but they don’t need the biggest model or the loudest stand. They need clear use cases, reliable results and responsible deployment. They need tools commercial teams can actually use.
For us, the test is simple. Does the AI turn data into actionable intelligence that changes what teams do on Monday morning?
That’s the lens we’ll bring to every conversation in New York.
The best parts of NRF 2026 won’t just be the keynotes. They’ll be the conversations around:
- What’s slowing teams down.
- Where budgets are shifting.
- What leaders are worried about.
- What they are excited about.
Those conversations will shape your loyalty roadmap quicker than any slide or demo ever could:
- Personalisation is evolving fast.
- Margin pressure isn’t easing.
- Retail media keeps reshaping supplier relationships.
- Omnichannel complexity isn’t slowing down.
Retailers need confidence that the decisions they make every day are grounded in evidence, not guesswork.
Actionable intelligence gives them that confidence.
See you there?
If you’re coming to New York this January, you’ll find us at Booth 8121 in the Innovators Showcase.
We’ll be running live demos showing how actionable intelligence can guide commercial decisions across pricing, promotions, loyalty, assortment and personalisation. Visitors will also have the option to calculate gross margin uplift from loyalty with our proprietary AI tool, or complete an AI readiness audit.
We’ll be running a game at our booth where you can compete against other attendees for prizes and take a break from the busy show floor.
If you’d like to talk about AI that delivers value; commercial decisions that drive growth; personalisation that feels relevant not random; loyalty that works for customers and suppliers, or where retail strategy is heading next, fill out the form below – we’d love to arrange to meet.
