Blog Posts Archives - Page 2 of 8

How can retailers personalise in low purchase frequency retail categories?

Blog Posts Marketing and loyalty Thought Leadership

Why low purchase frequency makes personalisation seem impossible (and what to do about it)

Customers who rarely shop don’t leave enough data for one-to-one personalisation. Here’s why microsegmentation works…

HyperFinity26/03/2026

Blog Posts Marketing and loyalty Thought Leadership

The best loyalty schemes in the UK according to the Retail Loyalty Index 2026

Tesco, Leon, Pret, Wickes and Hamleys top the Retail Loyalty Index 2026. Discover what the…

HyperFinity20/03/2026

Blog Posts Marketing and loyalty Thought Leadership

Emotional loyalty is built through behaviour, not transactions

Customers don’t decide to be loyal at the checkout. Why emotional loyalty is built through…

HyperFinity10/03/2026

Blog Posts Marketing and loyalty Thought Leadership

Loyalty programme performance in the value era

Loyalty is in its value era. Why programme performance should be judged by commercial impact,…

HyperFinity20/02/2026

Agentic commerce is reshaping online shopping

Agentic AI Blog Posts Thought Leadership

Agentic commerce: Are retailers ready to be found?

If you can’t be found, you can’t be bought. As AI agents start shopping for…

HyperFinity12/02/2026

Blog Posts Marketing and loyalty Thought Leadership

Waynesbury’s: The marketing of personalisation

Sainsbury’s turned its stores into ‘Waynesbury’s’ to sell personalised pricing. Why this campaign marks a…

HyperFinity10/02/2026

HyperFinity's retail AI predictions for 2026

Agentic AI Blog Posts Marketing and loyalty Thought Leadership

Our retail AI predictions for 2026

AI won’t be the competitive edge in 2026. Everyone will have it. Our five retail…

HyperFinity26/01/2026

HyperFinity is at NRF 2026, showcasing actionable intelligence for retailers

Blog Posts Marketing and loyalty Thought Leadership

NRF 2026: Why retail needs actionable intelligence, not AI hype

AI will dominate NRF 2026, but retailers don’t need more hype. They need actionable intelligence.…

HyperFinity19/12/2025

Blog Posts Marketing and loyalty Thought Leadership

How to build brand loyalty that creates fans, not just buyers

Points and perks don’t create fans. Experiences do. How retailers can build brand loyalty through…

HyperFinity12/12/2025

AI in retail is everywhere. But whilst everyone's talking about it, few retailers are making it pay its way

Blog Posts Marketing and loyalty Thought Leadership

AI in retail: From hype to measurable ROI

Everyone’s talking about AI in retail, but few retailers are making it pay its way.…

HyperFinity28/11/2025

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Blog Posts

Why low purchase frequency makes personalisation seem impossible (and what to do about it)

The best loyalty schemes in the UK according to the Retail Loyalty Index 2026

Emotional loyalty is built through behaviour, not transactions

Loyalty programme performance in the value era

Agentic commerce: Are retailers ready to be found?

Waynesbury’s: The marketing of personalisation

Our retail AI predictions for 2026

NRF 2026: Why retail needs actionable intelligence, not AI hype

How to build brand loyalty that creates fans, not just buyers

AI in retail: From hype to measurable ROI

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