Data-driven commercial decision making is no longer an option – it’s a necessity. Modern retailers need data science and AI solutions that’re both powerful and flexible.
We’ve listened to our clients’ evolving needs and we’re excited to announce HyperFinity is now a Snowflake connected app. This is a significant milestone in a composable retail tech world that’s craving composability.
Powered by Snowflake.
Since our early days, we’ve offered a comprehensive managed app that handles everything from data ingestion and transformation, through to decision intelligence.
Our new connected app means:
- Your data stays put: All database tables and objects remain in your Snowflake account, removing the cost of compute from our work together.
- You control access: Enhance security by retaining full control of your own Snowflake instance.
- We compose with you: Our algorithms layer on top of your data in Snowflake, generating insight without accessing PII.
- You achieve true composability: Plug multiple tools and platforms into your tech stack, to achieve a truly bespoke retail analytics solution.
Better still, we’re still available as a managed app for retailers who don’t yet use Snowflake or are looking for faster time to value.
The missing intelligence layer in the retail tech stack that’s craving composability.
You’re collecting data from transactions, web and mobile events, ad platforms and SaaS tools, then you’re storing and transforming it in a platform like Snowflake. Once upon a time, the next step was to go straight to activating that data through marketing automation, e-commerce, CRM, advertising and offer platforms.
But there’s a crucial element missing. Decision intelligence.
An AI-powered decision intelligence layer like HyperFinity bridges the gap between your data and activation platforms. This is composability in action.
It uses advanced analytics, machine learning and AI to generate actionable insights, so you can understand customer behaviour, build intelligent audiences and determine who loyalty is (and isn’t) working for. This helps you target better, personalise smarter and generate funding from suppliers.
Decision intelligence for retail at your fingertips.
The holy grail in retail? Customer-centric decision making across customer, product, price and media. At HyperFinity, we power composability for intelligent decisions across customer loyalty and pricing:
Customer loyalty.
Decision intelligence helps you turn loyalty into a growth engine; prove the value to the CFO; demonstrate why suppliers should work with you, and generate new revenue from retail media. It’s simple:
- Unlock 15% average uplift in loyalty-driven revenue – in just year one alone.
- Increase your top line by 5% from engaging with suppliers on funding for loyalty campaigns.
- Go from a handful of offer variants to thousands, with AI-powered ‘next best offer’ recommendations.
Pricing.
Retailers are giving away unnecessary margin through broad discounts and deals on inelastic lines.
- Optimise discount where it will drive volume.
- Shift price investment from broad discount to targeted offers and deals through loyalty that drives frequency, basket and incremental spend.
- The result? Up to 5% margin rate improvement on increasing volumes.
Ready for true composability? Let’s discuss how HyperFinity can supercharge loyalty and pricing for your retail business.
